Welcome to Brand Union, where people believe the world would be a better place if people's experience of brands was brilliantly designed and beautifully connected.We exist to ensure that the entire brand experience – from the biggest of launches to the tiniest of online interactions – is both brilliantly designed and beautifully connected.A brilliantly designed and beautifully connected experience is more important than ever before because- People can share good and bad experiences easily- They can compare and ‘experience’ brands online before purchase- They are more demanding and expect good experiences (aided by technology)- They expect their data to be used well, and with respectIt feeds naturally into our belief... The Experience of the Brand, is the Brand.All these happen because we offer- STRATEGIC PARTNERSHIP- WORK THAT WORKS- METICULOUS PROJECT DELIVERY- ENERGISING EFFORTLESS- EXTRAORDINARY EXPERIENCEbased onOUR VALUE - Curious, Gutsy, Grounded, AgileIt has everything to do with you. Because the Experience of Brand Union is seamless connected, crafted by each talent we touch. Including YOU.About UsWe are a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 25 offices. Every major market. We have been part of WPP Group since 1986.What we believeExperiences form the basis of all kinds of human relationships, with other people and with the world around us. We believe it's just the same for brands. Successful brands make lasting impressions on us as a result of continual, positive moments of interaction. These experiences influence satisfaction, build loyalty and create emotional attachment.How we helpWe help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow. We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint.Our Experience ImprintOur approach is framed around four brand fundamentals: Impression, Interaction, Responsiveness and Resilience. We believe that together these factors determine the overall success of a brand, both today and in the future. The diagnostic framework extends to 12 factors, grouped around the fundamentals, to facilitate deeper qualitative and quantitative analysis.www.brandunion.com
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