PHI.M 品牌源自美国，诞生于一群有梦想的非典型性年轻人手中。phi是希腊字母的第二十个字母。小写字母φ代表这黄金分割点。黄金分割是数学上得比例关系。具有严格的比例性、艺术性、和谐性， 蕴藏丰富的艺术价值。这种艺术也正是我们PHI.M品牌所追求的最高境界的艺术共通性。
PHI.M首席设计师在多年的旅行生涯中吸取了全世界各地的时尚灵感，从少年时期研究时装面料，并且沉迷于时装历史，早年就已经开始为自己寻找面料，设计时装，并且得到身边朋友的一致好评。成年之后从事时尚行业，总以良好的品位赢得他人的信任，受志同道合的朋友鼓励，渐渐走上设计之路。热爱街头文化的他，有一群忠心跟随的国际级设计团队，理性地用自己独到的视觉理念搭配当下元素，给喜爱个性的年轻人一个不同的着装品位。PHI.M融合街头文化、涂鸦、简洁等风格，但在设计剪裁以及工艺制作上追求高级时装的美感和质感工艺。
PHI.M的时装风格独立，即有首席设计师生活的纽约上东区的线条明快、简洁清晰的风格，还融入了街头的前卫文化。男女皆可穿着的理念打破了时装的壁垒，将品牌独特的风格发挥得淋漓尽致，一推出就受到日韩等地潮流人士钟爱。设计团队运用一切元素，将时装作为载体，将童趣、幽默、东西方美学，趣味融入其中，棉、绸缎、真丝、羊毛、华丽的刺绣皆可在这个潮流品牌中见到，对细节的苛求造就了这个品牌非同于一般潮流品牌的之处。
首席设计师强调人人皆可穿着的理念，让每一个穿上PHI.M的人都能展现出年轻活力朝气。强调穿着与生活态度的息息相关的品牌理念，让每一位选择它的人士都能在每个系列里获得身份认同感。强调可穿着性，让PHI.M品牌的时装拥有非同寻常的穿着体验。
PHI.M的拥趸者信奉这样的人生哲学：努力工作努力玩耍，在能力范围以内值得拥有最好。
从整体到细节都发生了耳目一新的变化。生活很复杂，但你仍然可以拥有简单的穿着态度。
PHI.M brand originated in the United States, born in the hands of a group of atypical young people with dreams. Phi is the twentieth letter of the Greek alphabet. The lowercase letter represents the golden section. The golden section is mathematically proportional. It has strict proportion, art and harmony, and contains rich artistic value. This art is also our PHI.M brand pursuit of the highest realm of artistic commonality.
PHI.M’s chief designer is deeply inspired by fashion and design he has contacted during his travels around the world. When he was young, he was interested in the study of fashion fabric and history, and designed costumes for himself, which really impressed his friends. As he became a professional fashion designer, the quality and taste of his designs have been highly appreciated by his colleagues and friends. He loves street culture very much and is supported by a group of designers of international fame. He rationally applies his own unique visual concept to match the elements of the time and tide. Thus he gives the young people who chase the trend and style a different look. PHI.M combines not only styles of street culture, graffiti and simplicity, but also seeks the beauty and texture of haute couture in design, tailoring and craftsmanship.
PHI.M's style is the unique combination of a clear, concise and simple style of New York's upper east side, where the chief designer lives, and the avant-garde culture of the street. The idea that both men and women can wear has broken the barriers of traditional fashion design. For which, PHI.M has been loved by the people of Japan, Korea and other countries as soon as the brand is released. The team of designers makes very good use of all elements of fashion and design as fun, humor, Eastern and Western aesthetics and taste into cotton, silk, wool and embroidery, demonstrating a fashion brand outstanding among others.
The chief designer emphasizes the idea that everyone can wear, so that everyone who wears PHI.M can demonstrate youth and vigor. The brand concept, which emphasizes the importance of wearing and living attitudes, allows each person who chooses it to gain a sense of identity from each series. Emphasizing on style and wearability, PHI.M will give you extraordinary dress experience.
Supporters of PHI.M share this belief of the life: work hard, play fully, enjoy the best as much as you can.
From the whole to the details, PHI.M has brought to you a remarkable change in the world of fashion. Life is complicated, however you still possess a simple attitude of fashion design.
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